Our relationship with Hilton began back in 2018 when we received a brief to develop a brand video for one of its' restaurants.
What started as a one-off project grew into a close partnership between two companies.
We took on a challenge to help Hilton Hotels encourage local travellers to explore their own backyard - New Zealand. With a targeted campaign, we created a series of social videos, each focusing on a specific destination and a type of a holiday. We wanted to show local travellers that there is an amazing playground to explore at our finger tips, and present them with new travel ideas that go beyond the usual travel attractions.
Lake Taupo is a popular destination for both local and international guests. To connect with a changing audience, we wanted to produce a video that will encourage viewers not only to come and experience Bistro Lago but enjoy its surroundings and the attractions within Taupo. Focusing on three core pillars: destination, service & food, we worked collaboratively to educate the guests of the elegance and value of the Bistro Lago dining experience.